Prof. Bozigian of PC Discusses Helping to Launch G.I. Joe and the Role of Toys
Monday, April 16, 2018
SEE SLIDESHOW BELOW THE HISTORY OF G.I. JOE
Bozigian discussed the changes in the toy industry and how children are losing the opportunity to use their imagination. Today, Bozigian said children spend so much time with electronic devices. He said they are limited by the electronic game's boundaries as set by programmers versus when a child plays with an action figure they can leverage their imagination.
The original G.I. Joe was developed in 1963 by Stan Weston. But Bozigian and his team took the toyline and re-invested it by making it smaller and creating accessories. The smaller G.I. Joe's were launched in the early 1980s and were expected to sell $15 million, but that first-year sales exceeded $50 million in sales.
A consumer marketing and new product development expert he worked on a wide variety of toys, games, sporting goods at Hasbro. And was a key player in not only relaunching G.I. Joe, but also launching Transformers, Tonka and was the co-Inventor of the Junk Ball backyard baseball.
Related Slideshow: Pawtucket’s Hasbro Celebrates GI Joe’s 50th Anniversary
Joe in Comics
Joe has been a hallmark of a variety of media, but his comic book incarnation is among the most beloved. He has existed in comics in one form or another since the 1940s, decade before the action figure was even manufactured. Here's a shot from a later story, based off the Real American Hero series from the 1980s.
G.I. Joe Today
All of the media platforms, spinoffs and hoopla surrounding this famous RI product ultimately boil down to one thing--the joy and imagination of the people who opened the box to find the original Joe in 1964. Those fans haven't forgotten--and you can bet that GIJoeCon, the annual Dallas fan-centered event, will be prepping for the fiftieth when they assemble this April.
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